You’ve used social media before your event to promote ticket sales and no doubt you’ll Tweet and post about the event on Monday morning—but have you considered leveraging social media during the event? Odds are, your event guests will be posting comments about their fabulous evening out, so why not maximize the effects of viral marketing and take credit where credit is due?
As your guests arrive, give them the tools they need to tweet, post and Instagram the night away. Incorporate your organization’s Twitter handle, Facebook page and Instagram user name into the materials you hand out at registration, or on signage around the venue. From the beginning of the event this reminds guests to post about their fun evening out, while incorporating your organization into their posts.
Go a step further and create a special hashtag for the event that guests can use in their posts. This hashtag could feature the event name, your organization name, or any tagline that could be associated with the evening. Remind guests throughout the night about the hashtag by featuring it on a slideshow or through announcements from the emcee.
Social media users love to create unique connections with others through various platforms. Provide this opportunity for your guests by inviting a social media savvy volunteer to be the “voice” of your online presence during the event. This volunteer can post for the organization and respond to your guests’ the posts, which will encourage guests to share with you and with their own connections.
With just a little bit of planning, you can use social media to engage your guests and to expand your organization’s audience through viral marketing.
Stephanie Flint , Event Consultant